In Conversation with Chloë - Plantlife In Conversation with Chloë - Plantlife

In Conversation with Chloë - Plantlife

Date Posted

November 07, 2024

Our latest conversation is with Laura, Senior Partnerships Manager at Plantlife - a UK based wild plant conservation charity. We've worked with them for a number of years and are proud to donate 1% of sales of our full size bath, body, skin and home fragrance ranges to their cause. Their work is incredibly important to us as they ensure the health and vibrancy of our natural environments and the wonderful botanicals within it.
 


Join us as we discuss a bit more about their mission and how you can get involved...
 




Can you tell us a little about why Plantlife was founded and your core mission?
Plantlife is the global charity working to enhance, protect, restore and
celebrate the wild plants and fungi that are essential to all life on earth. We
were founded in 1989 and are now supported by over 20,000 incredible
members. With two in five plant species at risk of extinction, biodiversity loss
is now the fastest it’s ever been – which means our work has never been
more vital.
 




Can you share some of the projects that Plantlife donations help to support?
We work to protect and restore temperate rainforests, meadows and other
environments for the benefit of rare and threatened species. With the
support of our funders and partners, we are building our temperate
rainforest advisor network, working to restore 10,000 hectares of species-
rich grassland and saving threatened species from extinction.
 




What are some of your biggest achievements as a charity?
We deliver impact for plants and fungi around the world and Important Plant
Areas (IPAs) are at the heart of our global action. They are the key sites in
the world for exceptional botanical richness, rare, threatened and socio-
economically valuable plant species and rare and threatened habitats.
Plantlife developed the first IPA criteria in 2001, and these are now being
applied in over 50 countries around the world.
Earlier this year, the Flow Country of Caithness and Sutherland, which is
recognised as an IPA, was also designated as a UNESCO World Heritage Site,
making it the world’s first peatland World Heritage Site. The Flow Country
includes Plantlife’s Munsary reserve, a vast and undulating plain of blanket
bog, which is home to a huge variety of wildlife including some rare and
threatened species. Working to speak up for these special places – and
deliver the on-ground conservation work to ensure their protection into the
future – is at the heart of what we do, so securing this recognition is a great
achievement.
 




What do you think are the biggest threats to the world’s species?
Many species are under increasing pressure from habitat loss, climate
change and pollution. With competing demands on land use, it is essential
that we work with partners to develop the policies, practices and networks to
ensure that plants and fungi can thrive and deliver benefits for people and
planet.
 




How do you approach sustainability as a business?
As a conservation charity, Plantlife is concerned about wider environmental
issues such as carbon emissions, resource use, and clean air, water and soils
because of the direct and indirect impacts these issues can have on wild
plants, fungi and other wildlife. We believe that if people live more
sustainably, nature will have more chance of thriving. We are therefore
committed to making sure that we continually seek to reduce our impacts on
the environment through our work.
In practice, this ranges from applying a travel hierarchy to minimise our
carbon footprint, to considering the environmental policies of the suppliers
we work with. In some cases, this might mean choosing a more expensive
option but we believe that we are delivering our charitable purposes more
effectively by working in this way.
 




To somebody interested in helping to protect wildflowers, plants and fungi, how can they get involved?
There are many ways to help! You can become a member, take part in one
of our citizen science projects or simply make your garden a wildlife-friendly
space by letting parts of it grow wild. Supporting campaigns like No Mow
May has a direct impact on improving biodiversity, as well as raising
awareness of Plantlife and the importance of wild plants and fungi in your
own community.


Find out more about how you can help out here.

Date Posted

November 07, 2024

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